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In 1991, Patrice and Patrick Wooldridge formed Wooldridge Associates, Inc. to better provide actionable qualitative research and strategic planning where and when our clients need it. Within the first 6 months, companies such as Leaf Candies (now owned by Mars), Harris Bank, Sara Lee and Hasbro were clients. Our client list now spans over 40 different firms with a wide base of experience from apparel to food to technical issues.
Constantly looking for solutions outside of the box, we create new ways of thinking about qualitative research in order to provide our clients with the best possible understanding and the most appropriate solutions to their marketing issues.
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