Introducing our new Next Generation Qualitative Market Research tool, the Focus Group Temperature App! How many times have you wanted to have a quick read on the temperature and mood of respondents after they have been introduced to a new product, concept or advertising? Now all you need to do is ask respondents to load…
HOT 1. Involving the client more directly into the research – Recently I’ve convinced more and more of my clients to open an IM chat box with me so that I can get their thoughts while I’m moderating a live, in-person group on the other side of the mirror. 2. Combining different methodologies – Where we…
This week, while away from home and office, I had the time to reflect on how different we all communicate today vs. as little as 5 years ago. My phone sends me updates on Facebook, Twitter and LinkedIn, as well as text messages, phone messages and also lets me check in at Foursquare to find…
In the past, websites were intended to inform. But that doesn’t make sense in today’s marketplace.
This year, in addition to making donations in your honor to charities (American Red Cross and Feeding America), Wooldridge Associates has once again selected a small gift that we hope will be meaningful, relevant, and useful. Inside the white padded envelope is an extremely bright and well-designed pocket flashlight featuring 3 LEDs, a water-resistant switch,…
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