Advertising
Bayer Bess Vanderwarker
Foote Cone & Belding
J. Walter Thompson
Liggett-Stashower
Nahser Advertising
Saatchi & Saatchi PLC

 Apparel
Florsheim
Fruit of the Loom
Kimberly-Clark
Sears

 Automotive
Amoco

 Charitable Organizations
Arica Institute
The Human Process
T'ai Chi Foundation

 Direct Marketing
The AMA Insurance Agency, Inc.
The Bradford Exchange
KGP Direct
Nightingale-Conant
Sears
Service Merchandise

 Fast Food
McDonald’s Corporation

 Finance
American Express
Harris Bank
Household Bank
St. Paul Federal Bank

 Foods
Atkins Nutritionals, Inc.
Favorite Brands International
Kraft Confections
Kraft Foods
Leaf, Inc.
Nestle Food Company
Oscar Mayer
PepsiCo, Inc.
Procter & Gamble
Quaker Oats
Saint James Group
Valley Fresh Foods, Inc.

 Health Care/Medical
Baxter Healthcare
Cole Vision
Mallinckrodt Medical
McNeil Company
Pfizer Consumer Healthcare
Pritikin Longevity Center
Unilever
United Health Plan

 Household Products
Colgate-Palmolive
The Drackett Co.
Georgia-Pacific Company
Johnson & Johnson
Reckitt & Colman
SC Johnson
Saint James Group
Sears

 Infant & Children’s Products
Hasbro
Kimberly-Clark
Lego
Sassy

 Internet
CompuServe
Hotmail

 Pet Foods
The Quaker Oats Company

 Promotions
McDonald’s Corporation
Oscar Mayer

 Retail
7-Eleven, Inc.
Ace Hardware
Florsheim
Giant Eagle

 Telecommunications
Ameritech

 Toys
Hasbro
Lego

 Utilities
Florida Power and Light