Cheri Hopkins, Project Manager

Cheri Hopkins has worked with a variety of industries including food, OTC/Pharmaceuticals, Apparel, Finance, and Consumer Package Goods. Her thorough knowledge of screener development and recruiting techniques insures that we have the right respondents for every job. In past employment she helped to create a call center for the marketing department of a multi-million dollar industrial firm, thus making her even more aware of the issues that come up during recruiting.

• Can anticipate what will be needed for a study to be successful and will make sure everything is included in the project proposal.
• Understands all aspects of recruiting and writes screeners, which both meet the objectives and are easy for recruiting to work with.
• Makes sure that all aspects of the study have been handled - from the focus group room set up, to client food and any special needs.
• Consistently looks for new ways to more efficiently, and cost-effectively, conduct studies.
    
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